Sunday, July 01, 2007

Uncle Ronald

clipped from www.thenation.com
Michael Moore's Sicko

by CHRISTOPHER HAYES

[from the July 16, 2007 issue]

Moore takes a few moments for a brief history lesson. How, he asks, did we get here? And it's in this time warp that we encounter the Gipper. This is not Gipper the Governor or Gipper the President or even Gipper the B-list actor. This is Gipper, silver-tongued shill for the interests of capital.
As chronicled in Thomas Evans's The Education of Ronald Reagan: The General Electric Years and the Untold Story of His Conversion to Conservatism, Reagan was employed by GE first as a spokesman and later as a kind of employer-to-employee ambassador.
an obscure PR guru named Lemuel Boulware hatched the idea of using the emerging techniques of public relations to turn factory-line workers against their own unions. Reagan would be the vessel for this message,
he forged the distinctive Reagan appeal: hard-right economics delivered in the sunny cadence of an amiable uncle.
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